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2005: Wieden + Kennedy
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Director of Digital Marketing Pro Temp
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Portland
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1996 to 2002: Wieden + Kennedy
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Global Interactive Creative Director
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Portland, New York, London, Amsterdam
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I began dedicated to Microsoft as the Interactive CD, but a couple of Nike guys
found me on my second day. Within 6 months, I was the Global Interactive
Creative Director, working on all accounts in all offices (Portland, New York,
London and Amsterdam). In 1999, I moved back to New York to help open the W+K
office.
For quite a while, it was the best job I ever had.
I got Calvin Klein to do ads with no headlines, just e-mail addresses and a
three-year online soap opera played out with ten interconnected characters.
Branded entertainment before we had a word for it. I got ESPN to put codes on
skateboard ramps, airplane engines, and elsewhere in programming creating a
watch-and-win game online. I got Microsoft to do banner ads with only four
words for the Windows98 launch. If you've ever worked on tech, you'll know what
a massive feat that is. It won the One Show Interactive Gold for best banner
campaign of the year. I got shipped off to the UK for months to create the TV
for the global "Heroes" campaign. I helped designed an iconographic system for
ESPN's Interactive TV test. It went live, and it actually worked. And I did a
whole lot of Nike work. We registered a ton of crazy domain names for a global
campaign. We kept the Fun Police alive online between TV shoots. I launched a
car for Audi in the EU. I relaunched a bank in Germany.
I left in 2002 to move back to my hometown of Austin, TX and start freelancing.
Problem is, W+K didn't replace me.
In 2005 (when Nike started saying "Wieden doesn't get digital"), Dan called
asking me to come back to Portland. Wasn’t ready to go back full-time again, so, I agreed to a 7-month deal where I'd
work from home, then fly up to Portland for a week a month.
We launched the Nike Women's site. We launched a major Nike Football site. Did a
truckload of rich-media banners. We built the "Girl in the Moon" Miller High
Life site/campaign. We redesigned the Nike Golf site. And had a lot of fun.
Highlights include:
* One Show Interactive Gold: Calvin Klein "cKone"
* One Show Interactive Silver: Calvin Klein "cKone"
* One Show Interactive Gold: Microsoft, "Windows 98"
* One Show Interactive Gold: Nike, "Product Assault"
* One Show Interactive Silver: Nike, "Fun Police"
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