Bob Moore, CCO of Publicis North America (who I worked with at W+K), had me frequently freelancing for the Seattle and NYC offices. He wanted me in Seattle, but wasn’t looking to move. In late 2007, he got me up to the Dallas office to help with a pitch. Soon, I was on "perma-lance" and operated as Digital/Interactive CD. I worked on BMW, Nestle, Sauza Tequilla, TruGreen and Terminix. After sucking me back into the business full-time, he somehow managed to get me to Seattle. Still trying to figure that one out.

In my time here, we've managed to get some pretty big work through. We launched the T-Mobile MyTouch 3G with a series of celebrity spots focusing on the phone's customization features along with a site complete with web-only footage. We also did contextual banners with media-placement-specific executions.

We've also completely redesigned and rebuilt T-Mobile's YouTube channel. YouTube is great for people, but it doesn't handle brand architecture well. So we designed and implemented a custom player. YouTube's sales force is now using this as a demo to their corporate and media customers.

We launched the Sidekick LX. With its always-on social apps, and its massive fanbase in the hip-hop community, we built a digital hip-hop dance off that allows you to put your Facebook friends photos onto a live-action dance off. We also built a social aggregator widget in the form of a Sidekick.

And there are a ton of other things in the works. A client-approved reality show in production, on the air in spring. A Super Bowl spot with a ridiculous webisode continuation social platform, complete with UGC contests. A massive and modular social platform. Etc.