Product Assault and Fun Police campaigns are the highlights from my time at W+K. For Product Assault we registered 20+ crazy domain names referencing the athletes abilities and built micro-sites for each. killkillkill.com - Gabby Reece. dyoazzup.com - Gary Payton. takeyadeep.com - Alex Rodriguez. Etc. In 1997, putting a URL on a print ad was cutting edge. To put a URL that operates as your copy was crazy. Oh yeah, and we did some TV spots.One Show Interactive Gold - Beyond the Banner.

W+K and Nike didn't expect the overwhelming response from the first round of Fun Police TV. In the scramble to shoot more, they asked what we could do online to keep kids interested. Let the mission begin. One Show Interactive Silver - Beyond the Banner.